Apple released the first trailer for Season 4 of its flagship drama “The Morning Show,” confirming the series will return to Apple TV+ on 17 September with new episodes dropping weekly through 19 November. Set nearly two years after the UBA–NBN merger, the upcoming season tackles deepfakes, conspiracy theories and corporate intrigue as the fictional network grapples with questions of truth and trust. Jennifer Aniston and Reese Witherspoon reprise their roles and remain executive producers. The ensemble adds Oscar winners Marion Cotillard and Jeremy Irons alongside Aaron Pierre, William Jackson Harper and Boyd Holbrook. Returning cast members include Billy Crudup, Mark Duplass, Greta Lee and Jon Hamm. Charlotte Stoudt continues as showrunner with Mimi Leder directing. Season 3 of the series earned 16 Emmy nominations and a second Emmy win for Crudup, underscoring the program’s awards pedigree. “The Morning Show” is available exclusively on Apple TV+, which costs US$9.99 a month after a seven-day free trial.