Netflix is set to open its first permanent entertainment and shopping venues, branded as "Netflix House," with the initial location launching in Philadelphia on November 12, 2025, followed by a second venue in Dallas on December 11, 2025. Each Netflix House will encompass approximately 100,000 square feet and feature interactive experiences inspired by popular Netflix intellectual properties such as "Stranger Things," "Wednesday," "Squid Game," "One Piece," and "Bridgerton." These venues aim to provide immersive, Instagram-friendly entertainment hubs rather than traditional movie theaters, blending shopping and experiential elements to engage fans of Netflix's original content.