The UFC has announced a multi-year global marketing partnership with Blockasset, a pioneer in the Solana NFT space. This collaboration aims to launch the first-ever digital fan experience on the Solana blockchain, enhancing fan engagement with exclusive rewards and experiences. Blockasset, which launched on Solana three years ago, will power the UFC's new digital fan engagement platform. The partnership, endorsed by UFC President Dana White, is expected to bring digital assets closer to mainstream adoption. Blockasset is also recognized as UFC's Official Digital Fan Interaction Partner.