Aug 15, 01:28 PM

Kellogg’s to Remove Artificial Dyes from Cereals by 2027 Under Texas AG Paxton Pact, FDA Monitors Progress

WK Kellogg Co. has committed to eliminating artificial dyes from its breakfast cereals by the end of 2027, following a legally binding agreement with Texas Attorney General Ken Paxton. This agreement marks the first of its kind, requiring the Michigan-based company to permanently remove what Paxton described as "toxic artificial dyes" from its products. The initiative aligns with broader health concerns, as food dyes have been linked to neurobehavioral effects in children, cancer, and other risks according to scientific findings from the U.S. Department of Health and Human Services. The U.S. Food and Drug Administration (FDA) has launched a website to monitor food companies' progress in replacing petroleum-based dyes with natural alternatives, supporting President Biden's "Make America Healthy Again" mission. Kellogg's move follows earlier efforts by other brands, such as Welch's Fruit Snacks, which began removing synthetic dyes prior to federal encouragement. The transition is expected to be completed within approximately two and a half years from the announcement.