Prediction markets are gaining traction as a tool for forecasting events, particularly in the context of upcoming elections. Kalshi, a notable player in this space, has introduced a new feature that offers 4.05% interest on both cash and open positions, which aims to enhance the appeal of long-term bets. This development is seen as a significant improvement for the industry, as it mitigates the historical issue of long-term bets yielding no returns, thereby increasing the accuracy of predictions. Other platforms, such as Polymarket, are also being scrutinized for their reliability and the potential for market manipulation. While some experts argue that prediction markets can provide more accurate insights than traditional polls, skepticism remains regarding their efficacy, particularly concerning political outcomes. Zeta Global, associated with PredictIt, is facing criticism and a decline in stock value, with some analysts suggesting it is leveraging the current election cycle to maximize its market presence. Overall, the evolution of prediction markets is poised to influence how future events are forecasted and understood.