Apple is significantly investing in augmented reality (AR) technology, with a focus on understanding the financial motivations behind these investments. Recent discussions highlight that the company's strategy may be influenced by its Vision Pro roadmap, which aims to enhance interactions with physical objects in business-to-business (B2B) contexts. A recent funding round led by Sequoia raised $13 million for AR initiatives targeting B2B applications. Analysts suggest that following the financial trends can provide insights into Apple's future directions in AR technology.