A recent startup has made headlines by purchasing a domain name for $1.8 million, sparking widespread debate about the value of premium domain names. The founder, Avi Schiffmann, who raised significantly less capital than competitors, opted to invest in a high-value domain and a viral product video instead of traditional marketing methods like Google Ads and SEO. The launch has garnered significant attention, with the product video achieving 23 million views in two days and 16 million views in 24 hours. Despite mixed reactions, many see the move as a bold marketing strategy that has already paid off in terms of brand awareness and media exposure. The founder has also secured a celebrity endorsement, further boosting the startup's visibility. The launch announcement itself received 10 million views.