Boulevard Raises $80 Million, Nearly Doubling Valuation to $800 Million

Boulevard, a Los Angeles-based provider of scheduling and payment software for salons, spas and medspas, has raised $80 million in Series D financing led by growth-equity firm JMI Equity. The round values the nine-year-old company at roughly $800 million, nearly doubling the valuation it achieved in its 2022 Series C. Index Ventures and VMG Partners joined the latest raise, bringing Boulevard’s total funding to about $188 million since its 2016 launch. Chief Executive Officer and co-founder Matt Danna said the company will use the new capital to deepen its push into the fast-growing medspa segment and to expand its machine-learning-driven Precision Scheduling platform. Boulevard’s software now supports more than 5,000 businesses that collectively book over two million appointments each month and process about $5 billion in payments annually. Danna said revenue has climbed more than 500% since 2022, helped by demand from medspas, where the firm estimates it already serves roughly 15% of the U.S. market.