Fruitist, a berry startup formerly known as Agrovision, has surpassed $400 million in annual sales, driven by strong demand for its jumbo blueberries. The company, valued at $1 billion and backed by Ray Dalio’s family office, sells its berries in over 12,500 retailers across North America. Fruitist employs a vertically integrated supply chain and leverages machine learning to cultivate larger berries with longer shelf life. Its operations include farms in Oregon and Morocco, where fruit is grown in specific microclimates to ensure consistent quality. Additionally, the company uses robotic and drone technology to streamline fruit picking and handling processes. Despite ongoing trade tensions, Fruitist is considering an initial public offering (IPO) to further expand its market presence.