Neon has successfully raised $14 million in funding aimed at developing direct-to-consumer online stores for video games. This initiative is part of a broader trend in the gaming industry, where companies are increasingly focusing on establishing direct sales channels to enhance engagement with players and streamline distribution. Additionally, Funstop Games has secured $5 million in Series A funding, which will be used to accelerate its game development efforts and expand its global reach. Both funding rounds reflect the growing investment interest in the gaming sector as companies seek to innovate and capture market share.