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Perplexity, an AI search company positioning itself as a challenger to Google, recently raised $500 million at a $14 billion valuation. Despite this high valuation, reports indicate that Perplexity's revenue remains modest, with approximately $20,000 generated in ad revenue during the fourth quarter. The company is pursuing growth through multiple revenue streams, including advertising and e-commerce, alongside its core AI search functionality. Industry observers note that Perplexity's rapid expansion comes with substantial costs amid increasing competition, including pressure from Google itself.
For Google Challenger Perplexity, Growth Comes at a High Cost Perplexity is differentiating itself by exploring ads and e-commerce, alongside its core AI search functionality. Learn more about their revenue streams:https://t.co/fpzjF7VmmN #TechGrowth
Der Konkurrenzdruck wächst – und Google kannibalisiert sich selbst https://t.co/8FYdeVrUl4 https://t.co/0IbJ7aQoTP
In case you missed it, Perplexity has generated a ton of buzz as a Google challenger, but it made only around $20k in ad revenue in the fourth quarter Read more great details on Perplexity’s business from @srimuppidi here 👇 https://t.co/tSTfPPTsvH