French software startup Pigment has successfully completed a $145 million Series D funding round, elevating its status to that of a unicorn with a valuation surpassing $1 billion and bringing its total funding to $393 million. The round was led by ICONIQ Growth, with notable participation from Sandberg Bernthal Venture Partners, IVP, Meritech Capital, Greenoaks, and Felix Capital. This investment marks a significant achievement for Pigment, known for its subscription-based business planning and forecasting service, amidst a challenging environment for venture capital deals, particularly outside the genAI sector. The company, which has seen substantial growth, including tripling its revenue and doubling its customer base in the past year with customers such as Unilever, Merck, Keolis, Datadog, KAYAK, and 6sense, aims to use the funds to enhance strategic decision-making capabilities for businesses. Pigment's progress and the scale of its latest funding round are indicative of its potential to redefine strategic business planning.