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E-commerce company Rokt has entered into a secondary share sale agreement with investors, including Tiger Global, valuing the company at $3.5 billion. This move comes as Rokt prepares for an initial public offering (IPO) planned for 2026. In addition to the share sale, Rokt has acquired customer data startup mParticle for $300 million. This acquisition is seen as a strategic effort to enhance how brands manage customer data, with early indications suggesting that their joint clients are experiencing a 50% improvement in outcomes.
Why did Rokt just spend $300M on mParticle? The secret behind this major e-commerce tech deal points to a massive shift in how brands will handle customer data in 2025. Hint: Their joint clients are already seeing 50% better outcomes. https://t.co/cyXXtj6Q4S #NYCtech… https://t.co/lMSpb64z52
Rokt is merging with customer data platform mParticle through a $300 million investment. https://t.co/epdStWDIQT
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