Salesforce CEO Marc Benioff has joined a group of prominent investors in a funding round for the social media talent agency Whalar Group, which was valued at $400 million. The investment round also includes contributions from Shopify and film producer Neal H. Moritz. Whalar Group operates within the rapidly growing creator economy, focusing on influencer marketing. Despite the sector's expansion, the technology infrastructure to effectively manage and scale influencer marketing remains underdeveloped. The new funding aims to support Whalar's efforts to advance the creator economy by enhancing its technological capabilities and market reach.