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Influencer marketing platform ShopMy has raised $77.5 million in a Series B funding round. https://t.co/oDt7DGJzmy
ShopMy, which lets brands run influencer marketing efforts, raised a $77.5M Series B led by Bessemer and Bain, sources say at a $410M valuation vs. $80M in 2024 (@dollydeighton / Wall Street Journal) https://t.co/aWhTKxKCjI https://t.co/NyXWM61vlu
Congratulations to ShopMy on its $77.5 million Series B fundraise! 🚀 ShopMy solves key brand partnership challenges in the creator economy. Read more in our announcement: https://t.co/hM4zyeumoD https://t.co/EyxuiTZW9k
ShopMy, an influencer marketing platform, has successfully raised $77.5 million in a Series B funding round, achieving a valuation of $410 million. The funding round was led by Bessemer Venture Partners and Bain Capital, with participation from various investors. ShopMy aims to enhance brand partnerships in the creator economy by providing metrics and automation for influencer marketing efforts. The platform currently collaborates with over 550 brands and 100,000 creators, reflecting its growing influence in the evolving landscape of consumer product distribution.