Start-Ups Like Pip Labs, ProRata Raise $215 Million to Support Artists in $67 Billion AI Copyright Market

Start-ups specializing in content licensing and data marketplaces have attracted over $215 million in investment since 2022, supporting artists and intellectual property holders in negotiating copyright deals with artificial intelligence (AI) companies. Companies such as Pip Labs and ProRata are at the forefront of this trend, facilitating the sale of content for AI training purposes. The intellectual property (IP) licensing economy is projected to grow substantially, with a market forecast of $67 billion. Industry leaders emphasize that these start-ups provide a practical alternative to legislative changes, offering solutions preferred by both AI developers and IP owners.