Upland, a company focused on bridging the gap between Web2 and Web3 through gaming, has announced a partnership with TikTok to enhance user acquisition strategies. The firm emphasizes the importance of mastering marketing techniques that appeal to both Web2 and Web3 users to drive mass adoption of GameFi. Meanwhile, Gam3Girl Ventures is working to attract more Web2 developers into the Web3 gaming space. BITKRAFT Ventures has also announced an investment in Gam3Girl Ventures to support this initiative. The collaboration aims to facilitate the transition of traditional game developers into the burgeoning Web3 environment. Additionally, industry figures are expressing optimism about the future of Web3 gaming, highlighting the necessity of collaboration among various stakeholders to realize its potential.