Volition Invests $20M in Levanta; Agentio Raises $12M Series A for YouTube Ad Marketplace

Volition has announced a $20 million Series A investment in Levanta, a leading affiliate marketing platform that enables Amazon sellers to collaborate with creators for enhanced sales performance. The investment aims to bolster Levanta's capabilities in providing high return on investment (ROI) sales channels for its users. In a separate development, Agentio, a company specializing in YouTube advertising, has raised $12 million in a Series A funding round led by Benchmark. This funding is intended to enhance Agentio's marketplace for YouTube ads, focusing on brand safety and scaling creator marketing efforts, which have already proven effective for blue-chip brands. Both companies are positioned to leverage their respective platforms to further engage creators and optimize marketing strategies.