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Only 6% of Fortune 500 companies have sponsorship deals with the WNBA, NWSL, and PWHL as of June 30, according to data provided exclusively to FOS. “There’s a fantastic investment to be made in women’s sports right now.” Story from @byajperez ⬇️
Elite women's sports is expected to generate more than $1 billion in revenue this year. VC investors want to get in on the action. https://t.co/0cfNw5l03V
NEW on @FOS: Only 6% of Fortune 500 companies have sponsorship deals with the WNBA, NWSL or PWHL, according to exclusive data provided by Gather. “There’s a fantastic investment to be made in women’s sports right now.” https://t.co/u09HNwpjeC
The landscape of women's sports is experiencing significant growth and investment potential. Reports indicate that elite women's sports are projected to generate over $1 billion in revenue this year, attracting interest from venture capital investors. Despite this growth, only 6% of Fortune 500 companies currently have sponsorship deals with leagues such as the WNBA, NWSL, and PWHL, highlighting a substantial opportunity for investment. Additionally, Major League Soccer (MLS) is planning to launch a women's soccer league following the 2027 Women's World Cup, with an initial goal of establishing at least 10 teams. Experts emphasize the need for sports to have viral potential to attract investment, suggesting that outdated media deals may hinder growth in this area.