A recent survey conducted by Google Cloud in partnership with The Harris Poll reveals that nearly 90% of video game developers are currently using artificial intelligence (AI) agents in their workflows. The survey, which included responses from 615 developers across the United States, South Korea, Norway, Finland, and Sweden, highlights the widespread adoption of AI to automate tasks such as text, code, audio, and art production. Approximately 63% of developers expressed concerns about data ownership and the legal complexities surrounding AI licensing. Additionally, 94% of respondents anticipate that AI will reduce overall development costs in the long term. This trend toward AI integration in game development is partly driven by the industry's focus on cost optimization following a wave of record layoffs. Over one-third of developers reported using AI for creative elements like level design and dialogue, indicating AI's expanding role beyond automation to creative processes. The study underscores a significant shift in the gaming industry, where AI has moved from an experimental tool to an essential component of game development.
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