Amazon has launched several upgrades to its Nova AI family, including the Nova Act and Nova Sonic models. The Nova Act is designed to automate tasks such as clicking, booking, and navigating across the web, marking a step forward in hands-free automation. The Nova Sonic model features a more human-like voice, enhancing user interaction. These advancements are part of Amazon's strategy to remain competitive in the AI space, particularly against rivals like OpenAI and Anthropic. The new models have already been implemented in call centers and personal assistants via the Bedrock API, reflecting Amazon's commitment to improving the usability and effectiveness of its AI technologies.