Apple has delayed the rollout of its upgraded AI-powered Siri due to reliability concerns, according to interviews with senior executives Craig Federighi and Greg Joswiak. The company had a working version of the enhanced Siri but chose not to release it because it did not meet Apple's internal standards for dependability. Apple emphasized that its goal is not to create a chatbot but to develop a more intelligent and reliable Siri. This cautious approach reflects Apple's broader AI strategy, which has faced challenges and criticism for lagging behind competitors. Concurrently, Apple researchers published a study titled "The Illusion of Thinking," which questions whether current AI models genuinely reason through problems. The study tested advanced AI models, including those from OpenAI and others, revealing notable limitations in their reasoning abilities. Industry analysts note that Apple's traditionally tight control over its technology may be hindering its progress in the rapidly evolving AI landscape. Despite these challenges, Apple executives maintain that their AI strategy remains competitive and focused on long-term reliability rather than rushing to market.