DeepSeek, a new AI model, is rapidly gaining attention in the technology sector, positioning itself as a competitor to established platforms like ChatGPT. Microsoft has endorsed DeepSeek, stating it sets a new standard for AI success. The model is particularly appealing to large enterprises, with Palo Alto Networks reporting a 95% reduction in AI spending attributed to the use of DeepSeek. The AI's innovative reasoning methods are expected to enhance its performance, allowing it to deliver quicker and more accurate results for general queries. Anticipation is building for DeepSeek's next-generation model, which is expected to further disrupt the AI landscape. Industry experts suggest that the arrival of DeepSeek could lead to more affordable AI solutions, with Databricks' chief AI scientist highlighting the potential for 'more AI at a better price.'