Google Cloud has launched its AI Agent ecosystem program, aimed at enhancing sales and customer adoption of AI agents. The initiative provides partners with technical and go-to-market resources to facilitate the development and co-innovation of AI agents. This program will also expand the availability of partner solutions through the Google Cloud Marketplace, allowing businesses to implement AI agents more effectively. Companies such as ThoughtSpot and Typeface have already expressed their enthusiasm for the program, highlighting its potential to transform business operations and marketing strategies. The launch comes amid increasing competition in the AI space, particularly from Microsoft's extensive AI agent ecosystem, which features 1,800 models that pose challenges to established players like Salesforce and Zendesk.