Meta has introduced a generative artificial intelligence-powered digital assistant, Meta AI, across its platforms—Instagram, Messenger, and WhatsApp—since September 2023. The company is developing a standalone application and a paid subscription model to enhance its offerings. Meta aims to attract businesses of all sizes with AI-powered chatbots on Messenger and WhatsApp, which are designed to improve customer support and drive sales. Meta's Chief Product Officer, Chris Cox, announced that Meta AI is now the most used AI assistant, boasting 700 million monthly users. This integration is part of Meta's broader strategy to target 'hundreds of millions' of businesses for agentic AI deployment, leveraging its extensive social media ecosystem. However, the company faces challenges, including complaints from businesses regarding slow customization and limited learning capabilities of its chatbots. Meta has committed to investing between $60 billion and $65 billion in AI infrastructure this year to support these initiatives.