OpenAI made its Super Bowl debut with a 60-second commercial promoting ChatGPT, marking a significant moment for the company. The ad, titled "The Intelligence Age," showcased humanity's technological advancements, comparing AI to milestones like the wheel and the internet. It featured ChatGPT performing tasks such as language tutoring and business planning. The commercial, which cost $17 million, reached an estimated global audience of 130 million viewers. OpenAI's Chief Marketing Officer, Kate Rouch, emphasized the ad's goal of introducing AI to a broad audience unfamiliar with the technology. The ad avoided references to advanced AI concepts like AGI, focusing instead on practical applications. The animation, inspired by pointillism, highlighted the evolution of technology. The campaign comes as OpenAI experiences a resurgence in ChatGPT usage, with 3.8 billion visits in January 2025, far outpacing competitors. This strategic move aligns with OpenAI's efforts to solidify its market position amid rising competition.