OpenAI's new tool, Deep Research, is revolutionizing the research process by significantly reducing the time required to produce comprehensive reports. Users report that tasks which traditionally took 4-6 hours can now be completed in approximately 10 minutes. This advancement has drawn attention from various sectors, with analysts noting its potential to redefine knowledge work. While some users highlight its effectiveness in synthesizing complex information and identifying research trends, others express mixed feelings about its overall utility. OpenAI claims that Deep Research is a step towards artificial general intelligence (AGI), and Bain & Company has labeled it a game-changer for efficiency. The tool's ability to generate detailed reports quickly may lead to substantial changes in how research is conducted across industries.