OpenAI is advancing its global expansion strategy by establishing its first office in Seoul, South Korea, responding to the country's high engagement with its AI products, particularly ChatGPT. This move follows the company's recent office opening in Germany and underscores its focus on the enterprise sector, where it faces competition from Microsoft's Copilot. OpenAI aims to support the development of localized AI models in South Korea and capitalize on growing demand from businesses, including small and medium-sized enterprises (SMEs), which are navigating economic challenges and increased cyber threats. Jason Kwon, OpenAI's Chief Strategy Officer, highlighted the company's ambition to export its technology internationally during the Fortune ASEAN GCC Summit. The Seoul office will serve as a strategic hub to strengthen OpenAI's presence in the Asian market and foster collaboration on AI advancements tailored to local needs.