Jeff Bezos is backing a new electric vehicle (EV) startup that has developed a $25,000 EV model with a unique 'Transformer'-like customization feature. The startup's design allows the vehicle to change configurations, aiming to challenge Tesla's dominance in the EV market. The vehicle and the startup have garnered attention ahead of Tesla's upcoming earnings call. The new brand, revealed through platforms like TikTok, seeks to disrupt traditional automotive industry norms with innovative technology and competitive pricing.