Apple's latest in-car infotainment system, CarPlay Ultra, is facing widespread resistance from major automakers. Despite initial indications from Apple that several brands would adopt the upgraded software, companies including Mercedes-Benz, Audi, Volvo Cars, Polestar, Renault, and BMW have publicly stated they have no plans to integrate CarPlay Ultra into their vehicles. These manufacturers are concerned about ceding too much control over their dashboard interfaces and prefer to develop their own infotainment systems to maintain control and generate revenue from in-car services and data. Aston Martin remains an exception, currently offering CarPlay Ultra exclusively, with the system enhancing center console integration and working smoothly with driver assist technologies. Apple continues to develop CarPlay Ultra, which extends beyond the main infotainment screen to other dashboard areas and offers more direct vehicle control. However, the pushback from automakers highlights the challenges Apple faces in gaining widespread adoption of the system amid industry concerns over control and privacy.