At the Cannes Lions 2025, the world's largest advertising and creativity festival held in France, Brazil emerged as the standout nation, receiving unprecedented recognition and awards. The country was honored as the festival's featured creative nation for the first time in its history, reflecting its status as the third most awarded country in Cannes Lions history, behind only the United States and the United Kingdom. Over the course of the event, Brazil amassed a total of 107 Lions trophies, including six Grand Prix awards, which are the highest honors at the festival. The Brazilian contingent won 18 Gold Lions, multiple Silver and Bronze Lions, and a Titanium Lion. The festival also paid tribute to Washington Olivetto, a prominent figure in Brazilian advertising. Brazilian campaigns were noted for their innovation and creativity, with one education initiative earning a Bronze Lion. The CEO of Cannes Lions highlighted Brazil's achievements during the closing ceremony. This haul surpassed Brazil's previous record from 2024 and marked the largest number of awards the country has ever won in a single edition of the festival.