Pablo Marçal, a coach and digital influencer, attempted to legally block the broadcast of the new SBT program "No Alvo," in which he was featured as an interviewee. This legal move sparked a strong reaction from Ratinho, a prominent TV presenter, who expressed frustration over Marçal's attempt to prevent the show's airing. Marçal later denied any intention of censorship, describing the silence around the program's premiere as a strategic move to boost viewership. During the debut episode, Marçal also refuted accusations of fraud and criticized those spreading misinformation about him. The premiere of "No Alvo" was successful in terms of ratings, pushing rival network Record to third place in viewership rankings. Additionally, Marçal issued an apology to journalist Datena during the interview that he initially sought to censor. The program and related events generated significant discussion on social media platforms. Meanwhile, another TV segment, the return of "Banheira do Gugu," also attracted considerable attention and enthusiasm online.