Aviva has finalized a £3.6 billion agreement to acquire Direct Line, a significant move in the UK insurance market. The acquisition, approved by Direct Line's board, positions Aviva to become a leading player in the motor and home insurance sectors, potentially capturing around 20% market share. This takeover follows a series of negotiations and is seen as a strategic effort by Aviva to enhance its market presence. The deal is expected to bolster Aviva's position amid increasing competition in the insurance industry.