Coca-Cola Plans US Cane-Sugar Soda Launch This Fall

Coca-Cola Co. plans to introduce a cane-sugar-sweetened version of its flagship soft drink in the United States this fall, broadening a portfolio that in the domestic market is still largely formulated with high-fructose corn syrup. The company said the move aims to give consumers more choice and tap rising demand for beverages made with traditional sweeteners. Executives pointed to strong consumer engagement generated by the recent global relaunch of the “Share a Coke” campaign as evidence that refreshed offerings can lift sales. The cane-sugar rollout is expected to complement that momentum, but the Atlanta-based beverage maker did not disclose projected volumes or financial targets for the new product.