Health-Ade, a kombucha brand, is nearing a $500 million sale to Generous Brands, a subsidiary of Butterfly Equity. Health-Ade was previously acquired in 2021 by First Bev and Manna Tree, private equity firms that also own Essentia Water and Drizly. Butterfly Equity recently expanded its portfolio by acquiring the Duckhorn Portfolio, a wine brand, for nearly $2 billion. This potential transaction is part of a broader trend of deals involving health-conscious food and beverage companies in 2025.
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Exclusive: Backers of kombucha brand Health-Ade are nearing a deal to sell the company for $500 million, the latest in a series of deals for health-conscious food and beverage brands this year https://t.co/UJhyKHyvNm
HEALTH-ADE KOMBUCHA NEARS SALE TO GENEROUS BRANDS (BUTTERFLY EQUITY) FOR $500M Health-ade was bought out in 2021 by First Bev (the PE fund that owns Essentia water & Drizly) & Manna Tree. Butteryfly equity just acquired the wine brand Duckhorn Portfolio for nearly $2B late last https://t.co/z1j8buqv2g