Integral Ad Science (IAS), a company specializing in digital advertising measurement, is reportedly exploring a potential sale following takeover interest. The firm is collaborating with Jefferies Financial to assess its options. This move comes amid a backdrop of market enthusiasm, reflected in a nearly 9% increase in IAS's stock price. The interest in IAS has been spurred by Oracle's exit from the advertising space, which has reportedly depressed market valuations, suggesting that a sale could command a decent premium if it materializes.
Sources: Integral Ad Science, which measures digital advertising reach, is exploring a sale after receiving takeover interest; stock closed up about 9% (Bloomberg) https://t.co/h1ZzNBge9F https://t.co/qzws28D73R
📢 𝐉𝐔𝐒𝐓 𝐈𝐍: $IAS Integral Ad Science Considers Sale Amid Takeover Interests and Market Enthusiasm - Bloomberg https://t.co/hyOU000du1
Integral Ad Science, which measures the reach of advertisements, is exploring a potential sale after receiving takeover interest https://t.co/XQyZRuY1bK