Pinterest Inc. explored acquiring an ad tech firm earlier in 2025, considering a potential investment of hundreds of millions of dollars to enhance its advertising sales capabilities. This strategic move aims to help Pinterest compete more effectively with major digital advertising players such as Meta, Google, and Amazon. The company evaluated five ad tech firms and is currently working with independent ad tech companies like Index and Criteo to facilitate ad sales through external platforms. Pinterest is also seeking to hire an ad tech executive and a mergers and acquisitions chief to support this initiative. This shift towards partnerships with independent ad tech firms reflects Pinterest's broader strategy to scale shopping-focused advertisements and expand international monetization. The company's efforts come amid a changing digital advertising landscape, with other tech companies like Snap and Apple also adjusting their ad sales approaches.