Alibaba Group announced a strategic reorganization by merging its food delivery platform Ele.me and online travel agency Fliggy into its core China e-commerce business group. The integration aims to create a more unified consumer platform combining takeout, travel, and shopping services. Despite the merger, Ele.me and Fliggy will maintain independent corporate management with their respective chiefs, Fan Yu at Ele.me and Nantian at Fliggy, continuing in their roles but now reporting to Jiang Fan, who oversees the entire domestic marketplace including these units. This move is part of Alibaba's broader shift toward becoming a comprehensive consumer platform amid intensifying competition from rivals such as Meituan and Pinduoduo. The reorganization was communicated internally by Alibaba CEO Eddie Wu and reflects the company's strategic focus on 'instant retail' to enhance consumer experiences.