On June 24, 2025, China unveiled new guidelines aimed at enhancing financial support to boost consumption across goods and services sectors. The guidelines were jointly issued by six government bodies, including the People's Bank of China and five other departments. The document outlines 19 measures designed to strengthen financial backing, support employment, raise household incomes, and tap into residents' consumption potential. These coordinated efforts are part of a broader strategy to sustainably expand consumption and better meet consumer demand in the Chinese economy.