Miniso Group Holding Co. reported strong financial results for the second quarter of 2025, exceeding market expectations. The Chinese lifestyle retailer posted revenue of ¥4.97 billion (approximately $693.2 million), up 23% year-over-year, surpassing the estimated ¥4.86 billion. Adjusted net profit increased 11% to ¥691.5 million ($96.5 million), while adjusted earnings per share (EPS) rose 30% year-over-year to ¥2.24 ($0.31), beating estimates of ¥1.75 ($0.28). The company’s adjusted EBITDA grew 14.7% to ¥1.605 billion ($160.5 million), with a margin of 23.1%. Miniso expanded its store footprint by 842 locations during the quarter, reaching a total of 7,905 stores, including 744 new openings primarily in mainland China. Following the earnings report, Miniso shares rose by up to 9.3% in pre-market trading. CEO Ye Guofu announced plans to launch an amusement park-style store concept called Miniso Land overseas and emphasized continued focus on intellectual property development and partnerships. Meanwhile, other Chinese retailers reported mixed results: Yonghui Superstores swung to a net loss of ¥241 million ($33.5 million) in the first half of 2025 with revenue down 21% to ¥29.9 billion ($4.2 billion), and Kuaishou Technology saw its second-quarter adjusted net profit rise 20% to ¥5.6 billion ($780 million) with revenue increasing 13% to ¥35 billion ($4.9 billion), driven by strong demand for its AI creative tool.