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Nike is currently facing significant challenges, including struggling financials and its worst performance in years. The sportswear giant is also embroiled in a legal dispute with Puma over footwear designs. Amid this turmoil, competitors like Adidas, Hoka, and On are poised to capitalize on Nike's weakened position. On co-founder Olivier Bernhard shared his journey of creating his own brand after being unsupported by major sponsors like Nike, Adidas, and New Balance. Nike's efforts to improve its reputation in the China market are also under scrutiny. The company is undergoing a reset and is searching for its soul.
Today's TSOH Investment Research - "Running On Clouds" "Had he been in Nike's position at the time, [On co-founder Olivier Bernhard] admits he might have laughed himself out of the room as well, because the prototype he presented was, in his words, hideous." https://t.co/CrysxjFza9
Today's TSOH Investment Research - "Running On Clouds" "Had he been in Nike's position, [On co-founder Olivier Bernhard] admits he might have laughed himself out of the room as well, because the prototype he presented was, in his words, hideous." https://t.co/JheG5pjI06
Competing with local brands and Adidas’ rising cult status, Nike’s been drilling down on its reputation in the China market this year, but does it work? https://t.co/eRGB3taVYl
