Gustavo Bolívar Calls for Transparency in Paid Political Influencer Advertising, Criticizes Daniel Quintero Amid 2026 Election Alliances

Colombian presidential precandidate Gustavo Bolívar has raised concerns about the role of influencers and content creators in political campaigns, calling for greater transparency and regulation of paid political advertising by these individuals. Bolívar criticized some influencers who previously supported him but have since turned against him, accusing them of campaigning for rival candidates, notably Daniel Quintero. He emphasized the need for influencers to disclose when they are paid for political promotion. The debate on influencer involvement in politics has prompted discussions among other presidential precandidates about their use of influencers to boost their campaigns. Meanwhile, political alliances are forming ahead of the 2026 elections, including a coalition between Sergio Fajardo, Juan Manuel Galán, Jorge Robledo, and Carlos Fernando Galán to present joint congressional lists. Additionally, social-democratic groups led by former presidents and politicians such as Ernesto Samper and Clara López are seeking electoral unity. These developments occur amid tensions caused by President Gustavo Petro's criticisms of Colombia's electoral system.