
Allbirds has reported its worst earnings to date, with stock prices adjusted for splits falling to approximately 30 cents per share. The footwear brand's fourth-quarter sales have declined significantly, attributed to its transition away from a direct-to-consumer (DTC) model. Executives indicated that while the current situation is challenging, they expect improvements as the company progresses toward a more profitable distribution strategy. The broader sneaker market is also facing difficulties, with stocks of competitors such as Deckers Brands (down 48%), Wolverine World Wide (down 45%), On Running (down 30%), and Skechers (down 29%) experiencing substantial declines.
Sneaker stocks absolutely slaughtered with the rest of consumer cyclicals $DECK -48% from the top, $WWW -45%, $ONON -30% $SKX -29% https://t.co/UljeLOc5wk
🇺🇸 Allbirds Q4 sales plunge as shift from DTC takes a toll https://t.co/TcwcevbcZq
Footwear brand #Allbirds Q4 sales plunged as its shift from #DTC takes a toll. The pain will steadily subside this year, however, as the footwear brand makes progress toward a more profitable distribution model, executives said. https://t.co/V3vw36sB7P
