Advanced Micro Devices has lifted the list price of its MI350 data-center accelerator by about $10,000 to roughly $25,000, according to press reports. The new price remains about 30% below Nvidia’s Blackwell B200 but reflects growing confidence that the MI350’s performance is competitive with the market leader. Analysts tracking the move estimate the higher pricing could add more than $5 billion to AMD’s Instinct revenue next year, with some earnings projections rising to as much as $15 billion from $9.5 billion. The step is the strongest signal yet that AMD intends to narrow the profitability gap with Nvidia in the fast-growing artificial-intelligence server market. Investors welcomed the news. AMD shares climbed roughly 4% to $173.17 on Monday, touching a 52-week high of $174 and extending a run that has more than doubled the stock since early April. Options activity surged to about 1.12 million contracts, while Erste Group raised its rating on the stock to Buy ahead of AMD’s earnings report scheduled for Aug. 5. Nvidia also closed at a record, pushing its market value to about $4.31 trillion, underscoring the stakes in the rivalry. By moving its flagship accelerator closer to Nvidia’s pricing while still undercutting it, AMD is seeking to capture a larger slice of the lucrative AI hardware budget that cloud providers and enterprises are expected to deploy over the coming year.