DDC Enterprise Ltd., a China- and U.S.-based consumer brand and e-commerce company, has announced plans to adopt Bitcoin as a strategic reserve asset, targeting the accumulation of 5,000 BTC over the next 36 months. The move, revealed in a shareholder letter by CEO Norma Chu, who stated Bitcoin is a 'long-term cornerstone' of the company's strategy, positions DDC as a leader in its sector's embrace of Bitcoin. The strategy begins with an immediate purchase of 100 BTC, with short-term goals to acquire 500 BTC within six months. The announcement follows a record-breaking financial year for DDC in 2024, with the company reporting USD 37.4 million in revenue, a 33% year-over-year increase. Gross profit margin improved to 28.4%, and shareholders' equity rose 33% to USD 11.3 million. DDC's cash, cash equivalents, and short-term investments stood at $23.6 million as of March 31, 2025. In a separate development, Basel Medical Group, a publicly traded company, has initiated discussions for a $1 billion Bitcoin acquisition aimed at diversifying its treasury reserves and supporting expansion efforts in Asia. The company plans to complete the transaction through a share-swap arrangement in collaboration with institutional investors and high-net-worth individuals. Additionally, Addentax, a NASDAQ-listed Chinese textile and logistics firm, is in talks to acquire up to $800 million in Bitcoin and other cryptocurrencies by issuing new shares. This move is part of a broader trend of corporate adoption of cryptocurrencies. Heritage Distilling, another publicly traded company, has announced that it now accepts Bitcoin payments and will hold BTC as part of its treasury reserve strategy, further indicating the growing acceptance of cryptocurrencies in corporate finance.
JUST IN: BASEL MEDICAL GROUP TO ACQUIRE $1B IN BITCOIN TO DIVERSIFY TREASURY AND EXPAND IN ASIA Source: @BTCTN https://t.co/g6WFNs61fW
Heritage Distilling just adopted #Bitcoin for payments and will hold it as a treasury reserve asset. https://t.co/XSVsqSsWCw
Basel Medical Group Ltd is acquiring $1B in #Bitcoin to diversify its treasury reserves and fuel Asian expansion. https://t.co/DsNtpXv2hG