McDonald’s Corp. reported stronger-than-expected second-quarter results, aided by value promotions that resonated with budget-conscious diners. Revenue rose 5% from a year earlier to $6.84 billion, topping analysts’ $6.70 billion estimate, while adjusted earnings climbed 7% to $3.19 a share, versus forecasts for $3.15. Global comparable sales increased 3.8%, outpacing the 2.4% analysts projected. Same-store sales advanced 2.5% in the United States and 4.0% across company-operated international markets, with a 5.6% gain in franchised regions led by Japan. The company credited limited-time bundles such as a $5 meal deal, a Minecraft-themed Happy Meal and menu additions like McCrispy Chicken Strips for drawing traffic during a period of economic uncertainty. Chief Executive Officer Chris Kempczinski said re-engaging lower-income consumers “is critical” as the category faces slowing visits, adding that the chain will continue to lean on affordability and nostalgia-driven marketing. The better-than-forecast quarter sent McDonald’s shares up about 3.5% in early New York trading.
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