The Roblox game "Grow a Garden," a simple farming simulator developed by a teenage developer known as BMWLux in under a week, has achieved record-breaking popularity in 2025. On June 14, it reached a peak concurrent player count of 16.4 million, surpassing Fortnite's previous record of 14.3 million. The game continued to grow, later peaking at 21.3 million concurrent players, setting a new all-time record in video game history. The surge in popularity has drawn renewed attention to Roblox's platform and its advertising potential. Financial analysts have responded to the game's success with mixed reactions: Raymond James downgraded Roblox stock ($RBLX) from Strong Buy to Outperform but raised the price target from $81 to $130, citing the game's transformative impact while cautioning about high expectations for the second quarter. Citi also raised its price target for Roblox to $152 from $123. The game launched on March 25, 2025, and has generated estimated bookings of approximately $150 million in its first three months. Additionally, Fortnite has introduced a clone of "Grow a Garden" within its Creative mode, reflecting the game's influence on the broader gaming landscape. The latest update, Summer Update 1.11.0, further propelled the game's concurrent player count to historic highs.