Trump Media reported its financial results for the second quarter of 2025, revealing $883,300 in net sales, a 5.5% year-over-year increase, but a net loss of $20 million compared to a $16.4 million loss in the same quarter of 2024. The company ended the quarter with $3.1 billion in financial assets, including approximately $2 billion held in Bitcoin and Bitcoin-related securities as of July 2025. Additionally, Trump Media holds a $2.4 billion Bitcoin treasury and reported a positive cash flow of $2.3 million. The firm announced plans to introduce a utility token rewards system linked to its Patriot Package subscribers, who will accumulate "gems" convertible into the token across its platforms Truth Social and Truth+. Trump Media's stock declined following the earnings report. Earlier in 2025, the company indicated that Bitcoin would be part of its Truth Social branded ETFs initiative.