BlackRock's $IBIT ETF Draws $15B, Launches Major Ad on Bloomberg - 2024-04-11

On 2024-04-11, BlackRock launched a significant advertising campaign for its Bitcoin ETF, $IBIT, on Bloomberg's homepage. This move comes as the Head of Active ETFs at BlackRock announced that Bitcoin is now accessible to a new group of investors through spot ETFs. The campaign, highlighted by a Times Square sized advertisement, underscores BlackRock's aggressive marketing strategy in the ETF sector. The $IBIT ETF has already attracted $15 billion in investments within three months, signaling strong investor interest and BlackRock's intent to expand its market share.