
AMC Theatres' quarterly earnings were boosted by concert films of Taylor Swift and Beyoncé, with all revenue growth attributed to them. Nicole Kidman is set to star in three new ad spots for AMC starting in March. Despite poor numbers, AMC CEO Adam Aron referred to them as a 'beat,' causing stock confusion among investors.

























Let’s hear it for the girls who run AMC Theatres’ world. Or at least account for “literally all” of the company’s revenue increase this quarter, according to CEO of AMC Theatres, Adam Aron. https://t.co/RBlEkEil3a https://t.co/drkQQLanXl
Nicole Kidman’s new AMC ad savaged online: ‘This should count as treason’ https://t.co/OfOHGcgUe5 https://t.co/Ri9in69HRS
Nicole Kidman getting 3 new AMC ad spots beginning in March https://t.co/IaZQZkLgJM